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WHY WE CHOOSE ORGANIC COTTON

At Piruliru we are committed to using certified materials with the GOT (Global Organic Textile Standard) label. We are proud of the fact that most of our clothes use organic cotton as the main raw material. Our goal is to make this the case for the entire collection.

That is why we will continue to promote the use of organic materials: the planet needs greater awareness about the environmental reality and the importance of making good decisions as consumers.

Cotton is the crop that uses the most fertilizers and pesticides in its production. According to studies, 10% of pesticides and 25% of most consumed insecticides in the world are used to grow conventional cotton. The most serious problem as a result of this is that these toxic substances survive in each phase of the production process, and end up making contact with our skin.

What is organic cotton?

For cotton to be considered organic, it must have its origin in organic farming and its production must be certified by existing agencies. The objective of organic agriculture is to make sustainable use of local natural resources and eliminate synthetic and chemical substances in its production chain such as: pesticides, herbicides, fertilizers or genetically modified seeds.

The importance of organic cotton being certified

Certified organic cotton has the guarantees of the GOT (Global Organic Textile Standard). This is the strictest certification in biological fiber textiles. This is the strictest certification in biological fiber textiles. To achieve this certification, production must meet standards that ultimately benefit people and the planet.

  • The crop must be free of toxic substances of petrochemical origin.
  • The traceability of the entire production chain from the cotton fields is ensured (harvesting, fiber manufacturing, etc.).
  • The transformation and dying of the cotton after harvest without using prohibited toxic substances is ensured.
  • Water management is also more efficient; 50% less water is used in the production of organic cotton than in conventional cotton cultivation.
  • In addition, fair and just working conditions are guaranteed throughout the entire production chain.

Benefits of organic cotton vs. conventional cotton

  • Organic cotton has no toxic substances in its composition which makes our garments softer and more breathable, ideal for sensitive skin, babies with atopic skin, dermatitis problems or irritating eczema.
  • The strength of the fibers is greater; no aggressive chemicals or artificial bleaching agents are used to produce organic cotton which means our clothes are more durable and resistant .
  • Organic cotton with GOTS certificate guarantees workers' rights and dignified working conditions. In addition, since toxic substances are not used in their production system, workers are not exposed to harmful substances.
  • Making conscious decisions at the consumer level involves choosing materials with a certified origin that reduce our environmental impact.
  • Organic cotton garments benefit the environment, respect resources, reduce soil, air and water pollution. Crops use sustainable techniques and organic fertilizers that are not dangerous for workers or consumers.
  • In addition, the cultivation of organic cotton is a sustainable form of production and economy, because it favours small farmers over large cotton production systems.
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